PR & Media Relations
We identify the most effective strategies and activities to communicate, in a distinctive way, the key values and strengths of an organization to various media and other influential audiences.
How do we do it? By creating and managing Public Relations and Digital PR plans that integrate traditional (Events and Media Relations) and digital (Influencer Marketing and Blogger Relations) tools.
Our approach to Media Relations begins with the identification of key audiences, the creation and management of exclusive content and the management of successful relationships with local and national media.
Many Competence Professionals are also journalists and therefore can establish win-win relationships with major editorial boards (press, radio and TV) and produce "turnkey" press releases, interviews and events.
Scouting new online/offline newspapers and new radio/TV formats and building alliances with Media and Research Institutes are part of our daily work as editors of news, insights, topics of interest and trends on key issues for the corporate or product reputation of our customers.
We also support our customers with the building of digital media kits, production of video news releases, and training of company spokespersons to ensure that interviews and presentations involving the media are more effective.