Competence's support to the Generali Group has gradually increased over the years to become a continuous collaboration, from 2017, for internal communication activities and international integrated communication campaigns. Strategic consultancy for the Group encompasses the entire communication process, from campaign planning to the production of materials, in the most varied areas - from employee engagement to communication in the Digital sector, from Sustainability to Share Ownership Plans, through the design and production of texts, graphics, and multimedia tools.
Concept Design and Development
Design and development of the visual identity of various projects and campaigns, in line with the Group's Brand Guidelines (logos, communication tools, platform customisation, promotional materials, etc.)
Production of Videos, Graphic Animations and Interviews
Script writing, storyboard processing and video production (animations, filming, editing, voiceovers and music selection) for streaming events, interviews with managers, and as supporting material for projects and communication campaigns.
Apps & Platforms
Creation of multimedia tools, graphic layouts, and editorial plans for the Apps and internal communication platforms used for various projects.
Organisation of Virtual Events
Direction, coordination of the different speakers, and creation of graphic and video content to support events and lectures.
Graphic Productions and Digital Toolkits
Creation of banners and posters for the engagement of internal stakeholders, infographics, newsletters, backdrops for different platforms and social media, e-mail signatures, personalised templates, e-cards, and dedicated social covers for different projects.
Copywriting and Presentation Design
Editing of integrated communication plans and presentations for the Top Management, financial statements, newsletters, brochures, guidebooks, and infographics.
We manage the LinkedIn profiles of various Top Managers with a focus on sustainability and covering topics of personal interest relevant to Brand Identity.
Gadget Development and Production
Identification and customisation of various types of gadgets (e.g. t-shirts, agendas, place cards, calendars, and multimedia and sustainable gifts).