Competence's support to the Generali Group has gradually increased over the years to become a continuous collaboration, from 2017, for internal communication activities and international integrated communication campaigns. Strategic consultancy for the Group encompasses the entire communication process, from campaign planning to the production of materials, in the most varied areas - from employee engagement to communication in the Digital sector, from Sustainability to Share Ownership Plans, through the design and production of texts, graphics, and multimedia tools.
YEAR:
2011/2021
SERVICES:
Internal communication
Special projects
INTERNAL COMMUNICATION
Concept Design and Development
Design and development of the visual identity of various projects and campaigns, in line with the Group's Brand Guidelines (logos, communication tools, platform customisation, promotional materials, etc.)
INTERNAL COMMUNICATION
Production of Videos, Graphic Animations and Interviews
Script writing, storyboard processing and video production (animations, filming, editing, voiceovers and music selection) for streaming events, interviews with managers, and as supporting material for projects and communication campaigns.
INTERNAL COMMUNICATION
Apps & Platforms
Creation of multimedia tools, graphic layouts, and editorial plans for the Apps and internal communication platforms used for various projects.
INTERNAL COMMUNICATION
Organisation of Virtual Events
Direction, coordination of the different speakers, and creation of graphic and video content to support events and lectures.
INTERNAL COMMUNICATION
Graphic Productions and Digital Toolkits
Creation of banners and posters for the engagement of internal stakeholders, infographics, newsletters, backdrops for different platforms and social media, e-mail signatures, personalised templates, e-cards, and dedicated social covers for different projects.
INTERNAL COMMUNICATION
Copywriting and Presentation Design
Editing of integrated communication plans and presentations for the Top Management, financial statements, newsletters, brochures, guidebooks, and infographics.
INTERNAL COMMUNICATION
Linkedin Management
We manage the LinkedIn profiles of various Top Managers with a focus on sustainability and covering topics of personal interest relevant to Brand Identity.
INTERNAL COMMUNICATION
Gadget Development and Production
Identification and customisation of various types of gadgets (e.g. t-shirts, agendas, place cards, calendars, and multimedia and sustainable gifts).
LAUNCH OF "We SHARE"
Objectives
- Create awareness of the We SHARE Employee Share Plan and its benefits
- Encourage participation in the Plan during the subscription window
- • Engage participants throughout the three-year Plan
LAUNCH OF "We SHARE"
Actions
Ideation of the campaign concept (logo and visual identity) and adaptation on multiple subjects both for print and digital materials (3D Posters, Roll-ups, Leaflets, Stickers, Totems, Banners, Pop-ups, Newsletters, etc.).
Creative development of the layouts and editing of all the campaign’s copy in English and Italian.
LAUNCH OF "We SHARE"
Actions
Production of an animated video tutorial to explain how to join the Share Plan, how it works, and its advantages.
LAUNCH OF "We SHARE"
Actions
Creation of an App for participants and a Club with dedicated activities and exclusive benefits. Coordination of the App’s editorial plan and collection/drafting of content for bi/tri-weekly issues. Creation of an animated video tutorial to explain benefits of the Owners' Club and the App’s content.
LAUNCH OF "We SHARE"
Actions
Preparation of support presentations for HR and Communication teams around the world.
Editing of articles for the Intranet and Company Newsletters. Composition of emails for Top Management and texts for banners/infographics.
LAUNCH OF "We SHARE"
Actions
Script writing, filming and editing of video interviews with the Group CEO.
LAUNCH OF "We SHARE"
Actions
Support activities on the first day of subscription (Q&A help desk with dedicated hostesses and distribution of informative materials).
