Case history Gi Group - Competence Communication

For over 10 years, we have supported GI Group in their positioning efforts, - Group-wide and for individual brands and services - by activating all key levers of communication: Strategic Advisory & Corporate Communication, Top Management Reputation, Crisis Prevention and Management, editing of Strategic Media Partnerships, Media Relations and much more.

YEAR:
2008/2019

SERVICES:
Integrated Communications
Media Relations
Marketing Communications
Influencer Marketing
Social Media

MEDIA RELATION

Editorial support

Intense on-going press office activity, both at national and local level as well as with foreign correspondents, which has positioned the Group and its individual brands as reliable sources for the analysis of job market scenarios and the evolution of the world of work, through its study of and ability to anticipate trends for both candidates and companies.

MEDIA RELATION

Gi Group Foundation

We conceived and organized a conference for the launch of Gi Group Academy (May 24, 2010), the Foundation created to promote and support the development and dissemination of the culture of work in Italy.

MARKETING COMMUNICATION

Gi Day

Promo video on what young people think of the training and orientation format created by Gi Group for bringing young people closer to the world of work. This format was promoted by Gi Group in multiple cities from 2011 to 2014.

INFLUENCER MARKETING

Luis Sal a “Destination Work 2018”

A week of extraordinary insights to help people enter an increasingly digital job market. To turn the initiative into a smart event, appealing to young people, we, engaged for the Milan-based session Luis Sal, web sensation of the year. In his speech "A (job) interview with Luis", he shared with the audience his experiences and vision for work.