From April 2017 to December 2019, Competence has structured a wide-ranging integrated communication plan for Assobirra to consolidate its REPUTATION (and that of the entire production chain) as a reputable, credible and proactive interlocutor, REFRESH THE IMAGE of beer as a trendy, natural product in line with a healthy lifestyle, and continue to promote RESPONSIBLE CONSUMPTION.
YEAR:
2017/2019
SERVICES:
Integrated Communications
Influencer Marketing
Social Media
Integrated Communication Results
803
Articles
140.136.659
Impression
30
Interviews
103.000
Interactions
9.300.000
Impression
103.000
Interactions
9.300.000
Impression
108.000
Community
INTEGRATED COMMUNICATIONS
Annual report
We worked on three editions of the AssoBirra Annual Report (2017, 2018 and 2019), and organised two press conferences for their presentation, attended by 88 journalists.
INTEGRATED COMMUNICATIONS
AssoBirra Anniversary
We planned and created a multi-stakeholder event to celebrate the 111th anniversary of the Association and engaged 175 institutional stakeholders who attended the event in Rome.
INTEGRATED COMMUNICATIONS
Associative marketing
We have designed a new format of to promote open dialogue and active listening locally:
the first session was held on 15th November in collaboration with Assolombarda at their local headquarters in Monza Brianza, with 15 breweries, from the North West area participating.
