Media relations and digital PR: visibility, credibility, trust

We develop media relations and digital PR plans that integrate traditional and digital tools, with a clear objective: to increase visibility and credibility among the audiences that truly matter to your business.

Through analysis, data and insights, we identify the most effective narrative angle and turn it into stories distributed on the right channels, at the right time.

Build your reputation.
Become a thought leader.

We design and manage effective campaigns based on analysis, data and insights, aimed at persuading stakeholders rationally and engaging them emotionally.

We generate stories and create relationships

Our media relations activities strengthen the visibility, credibility and trust of the organisations we work with.

Creativity and planning

We design and deliver events that provide a unique opportunity to engage directly and immediately with stakeholders, creating moments of contact that help foster strong, lasting relationships.

A strategic partner

For more than 20 years we have supported multinational companies, SMEs and associations in building and enhancing reputation and media presence with an integrated PR + digital + corporate approach.

Other services
dedicated to you

From strategic consulting to network listening, from generating distinctive content to building relationships with key stakeholders.

  • Crisis & Reputation: strumenti per gestire crisi reputazionali e tutelare immagine aziendale o professionale.
    CRISIS &
    REPUTATION
  • Servizio di Comunicazione Corporate e Interna
    CORPORATE AND INTERNAL
    COMMUNICATIONS
  • Digital marketing strategy and social media management - Competence Communication’s team of professionals
    DIGITAL &
    SOCIAL MEDIA
  • SEE ALL
    OUR SERVICES

FAQ - Frequently asked questions about PR & media relations

Media relations activities are aimed at enhancing a brand’s or professional’s visibility, credibility, and trust.

When you want to build thought leadership, position a company or professional on a specific topic, and improve presence and reputation on media and digital channels in a structured way.

Media relations work with print and digital newspapers, TV, and radio; digital PR extend the strategy to the web, social media, creators, and online communities.

The results of PR activities are evaluated through quantitative and qualitative KPIs.

Yes: today, reputation is a competitive asset for everyone, not just for large multinational companies.