Consulting to prevent and manage reputational crises

A reputational crisis can arise in just a few minutes and have immediate consequences on trust, sales, employer branding, and brand value. That’s why we offer comprehensive crisis and reputation management consulting, designed to help companies and professionals protect and strengthen their reputation before, during, and after critical situations.

In a context where a social media post or a piece of unverified news can spread rapidly, the ability to respond is no longer optional: it is a strategic necessity.

Prepare for a reputational crisis in order to manage it effectively

How crisis-ready is
your company?

Find out how we can help you safeguard and enhance your reputation.
We create and execute strategies that minimise risks and protect your brand’s value.

Prevention and a crisis-ready plan

To develop a crisis-ready mindset, you need a comprehensive prevention plan:

Vulnerability analysis

We map areas of weakness and potential critical scenarios (internal, media, and digital).

Key messages and Q&A materials

We develop strategic content for various audiences and establish pre-approved responses.

Key roles and crisis team

We train spokespersons, organise the crisis committee, and define operational responsibilities.

Processes and decision protocols

We streamline processes, approval levels, and internal sharing of response protocols.

Reputational crisis simulations

We conduct crisis simulations to train response times, message consistency, and team coordination.

How CRISIS-READY are you?

Download our guidelines to find out!

Reputation and visibility check-up

We analyse the effectiveness of your current reputation and your visibility across media and digital channels to identify the strategies best suited to your goals, optimising both time and resources.

More services
dedicated to you

From strategic consulting to network listening, from generating distinctive content to building relationships with key stakeholders.

  • Servizio di PR e Media relations
    PR &
    MEDIA RELATIONS
  • Servizio di Comunicazione Corporate e Interna
    CORPORATE AND INTERNAL
    COMMUNICATIONS
  • Digital marketing strategy and social media management - Competence Communication’s team of professionals
    DIGITAL &
    SOCIAL MEDIA
  • SEE ALL
    OUR SERVICES

FAQ – Frequently asked questions on reputational crises

It is a negative event or narrative that undermines trust in a brand or a professional, often amplified by the media or social channels.

It requires a timely response, clear messaging, trained spokespersons, defined procedures, and continuous monitoring of the crisis as it evolves.

Prevention builds plans, roles, and tools before a crisis occurs; management intervenes when the crisis is underway to limit its impact.

Vulnerability analysis, crisis-ready plans, Q&A and key messages, spokesperson training, simulations, and operational support during crises.

It depends on the complexity and the channels to be managed, but it always starts with a reputational assessment and scenario mapping to define priorities.