Eco-Supermarket everyday low prices!

Eco-Supermarket everyday low prices!
Unes

Aims

Support Unes, part of the FINIPER Group, in the launch of the new brand U2 which positions itself as:

  • with “everyday low prices”, thereby eliminating the need for promotions and loyalty cards;
  • environmentally friendly.

Strategy

An Italian supermarket that’s both kind to the environment and to the wallet every day, without being a discount store.

Activities

  • Local media relations for the opening of new U2 shops or reconversions from U! shops (one/two per month)
  • Interviews in large scale distribution and trade/marketing media
  • Consultancy on environmentally friendly communications projects
  • Crisis communications management (AltroConsumo/inefficiencies)
  • Creative support for green initiatives such as the campaigns on plastic bag abandonment, low-consumption light bulbs, packaging reduction, PET bottle recycling