NH Hoteles, media relations 2013/2014

NH Hoteles

Aims

  • To reinforce the positioning of the NH Hoteles Group as the referent hotel chain for the business and pleasure sector
  • To create qualified visibility among the relevant stakeholders (journalists, bloggers, influencers, Associations, third parties) for the NH Hoteles, Donnafugata Golf Resort & Spa and nhow Milan brands
  • To support the rebranding process that the Group had begun during the course of 2014

Strategy

  • Presentation by the Top Management on leadership in the sector and the new brand segmentation
  • Engage the press referents in experiential projects with a “touch and see” logic
  • Positioning of NH Hoteles Group as a font of news and trends capable of communicating in the strong hotel sector, with a widespread presence throughout the Peninsula with 50 hotels

Activities

  • Press office activities to communicate the news at an institutional, product and commercial level
  • Events for the press/press tours to present the new hotels and the top management
  • Events linked to the “brand experience” of the Group such as photographic roadshows in the hotels and art and design exhibitions in the nhow Milan during Salone del Mobile

Results

  • 623 articles including in Il Sole 24 Ore, Corriere della Sera, Milano Finanza, Class CNBC TV, Sette, Capital, Il Venerdì, L’Espresso, D La Repubblica delle Donne, Marie Claire, Panorama, Class, Elle, AT Casa and Design Diffusion News
  • 6 events for the press
  • 18 interviews organized and 37 releases sent