Media training

Skandia Vita

Aims

Adequately prepare management to constructively deal with Media Relations.

Strategy

As agreed with Skandia Communications Dept., Competence designed and implemented an advisory program on corporate communications carried out through three activities:

  1. internal audit for key messages definition;
  2. communication guidelines document;
  3. media relations training.

Activities

  • Questionnaire drafting for top managers
  • One-to-one interviews with top managers to gather data
  • Editing of the key messages and guidelines documents for 2011 communications
  • Media relations training on key messages with frontline management

Results

  • March 2011: internal audit on top management
  • April 2011: key messages and guidelines documents
  • May 2011: Media Relations Training
  • 2011: kick-off PR activities