Media Relations for Edenred

Edenred

Aims

To reinforce the reputation of Edenred within the sector of food vouchers and company welfare through the press launch of two research studies:

  • Barometro Food
    Through a public-private consortium coordinated by Edenred and co-financed by the European Commision, habits during lunch breaks are studied in order to examine the growing phenomena of obesity in European countries
  • Barometro IPSOS
    Study that analyzes the perceived well-being in the workplace of Europeans in order to structure a more flexible welfare programme while improving organization performances

Strategy

To use various story angles for each research and link with the news, customs, society and politics.

Activities

  • Organization of an exclusive with top media
  • Drafting and promotion of various press releases depending on the different news features
  • Presentation of Management for interviews and comments

Results

  • Barometer Food: 46 articles, among which Adnkronos, Repubblica, RAI1 Uno Mattina, Focus, Panorama and Il Giornale
  • Barometer IPSOS: 48 articles among which Vanity Fair, Il Sole24 Ore, Corriere della Sera, La Stampa and Italia Oggi