The guide to a healthy diet

The guide to a healthy diet
Kellogg's

Aims

To support Kellogg’s Italia not only as a manufacturer of healthy and natural foods, but also as a key and conscious player of the food world that informs its clients on the value of correct nutrition.

Strategy

To create a solid link between the company and an association recognized as authoritative in health and nutrition issues.

Activities

  • Design of the partnership between Kellogg’s and ADI - The Italian Dietary and Nutrition Clinics Association
  • Design and editing of the guide “A balanced diet begins at breakfast”, edited in cooperation with ADI and Kellogg’s Italia, representing the first step of a series of joint projects planned for the next two years