Medieval Knights arrive in the City

Medieval Knights arrive in the City
Vivendi

Aims

To promote the launch of the third episode of the videogame, Empire Earth.

Strategy

To take advantage of the charm of the Medieval era - one of the historical settings of the video game Empire Earth III – by creating a procession of knights and harnessed horses with a realistic and accurate reproduction of clothing and medieval banners in order to capture the attention of the public and the media.

Activities

A procession of medieval knights on Corso Vittorio Emanuele, Milan was organized in collaboration with the Italian Medieval Culture Association, where the knights distributed coupons for the purchase of the videogame.

The same knights were ‘sent on a mission’ to some newsrooms in order to deliver the videogame to the journalists: among the newsrooms involved were TV Sorrisi e Canzoni, Donna Moderna e Radio Montecarlo.

Competence handled the partnership with the association, the creative concept, briefing and numbers, authorization and security and video recordings for the creation of the procession.