Managers' Training

Puro

Aims

Train PURO management to constructively liaise with the media.

Strategy

As agreed with PURO Communication Managers, Competence designed and implemented a training program which was developed in three activities:

  1. definition of key messages;
  2. communication guidelines document;
  3. media relations training.

Activities

  • Editing of the key messages and guidelines documents
  • Design of specific training made up of: a theoretical part in order to introduce the media scenario and media relations management; a practical part, with the applied use of the theories in three practical drills
  • Media Relations Training with interview simulations