A new Group identity

A new Group identity

FDM is the Italian leader in document management.

Fdm

Aims

  • Creation of a new Group identity and image at the different sites (offices and storage facilities), among the various workers
  • To motivate and reassure employees

Activities

  • Audit on 15 top and middle managers to carry out SWOT analysis and post-merger “check-up”
  • External audit on top clients
  • Brand restyling and pay-off editing
  • Establishment of the Communications Board
  • Competition Analysis (tools)
  • Temporary website and Group website
  • Employee sheet (paper and online)
  • Corporate brochure and product sheets
  • Briefing to sales force (key messages)
  • Electronic newsletter to top clients
  • Media Relations & Media Intelligence