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A new Group identity
FDM is the Italian leader in document management.
Fdm
Aims
Creation of a new Group identity and image at the different sites (offices and storage facilities), among the various workers
To motivate and reassure employees
Activities
Audit on 15 top and middle managers to carry out SWOT analysis and post-merger “check-up”
External audit on top clients
Brand restyling and pay-off editing
Establishment of the Communications Board
Competition Analysis (tools)
Temporary website and Group website
Employee sheet (paper and online)
Corporate brochure and product sheets
Briefing to sales force (key messages)
Electronic newsletter to top clients
Media Relations & Media Intelligence
Web site
https://www.fdm-documentdynamics.it/index.asp
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