A new Group identity
FDM is the Italian leader in document management.
Fdm
Aims
- Creation of a new Group identity and image at the different sites (offices and storage facilities), among the various workers
- To motivate and reassure employees
Activities
- Audit on 15 top and middle managers to carry out SWOT analysis and post-merger “check-up”
- External audit on top clients
- Brand restyling and pay-off editing
- Establishment of the Communications Board
- Competition Analysis (tools)
- Temporary website and Group website
- Employee sheet (paper and online)
- Corporate brochure and product sheets
- Briefing to sales force (key messages)
- Electronic newsletter to top clients
- Media Relations & Media Intelligence