To sustain the Corporate and Brand Reputation of Cofely Italia (ENGIE) and of its services amongst external stakeholders; to use the LI channel to amplify and make the current B2B communication activities (PR events, etc.) more targeted; to actively involve employees in the construction of an online relational network with a strategic alliance among all levels (intelligence network); to facilitate possible business lead generation/marketing initiatives through marketing communication initiatives on LI; to harness the potential of LI in order to “listen to” markets and trends.