Internal Communication

With the explosion of social media, employees are also considered as ambassadors of the reputation of an organization; in this context, online employee branding is becoming more and more important and can represent an efficient marketing tool.
For this reason, good internal communication must go beyond the simple transfer of messages and give itself the goal of involving and motivating the workers making them participants in the objectives, the decisions, the programs and the results.
Using Audits and studies on the company environment as a springboard, Competence can devise and manage internal communication plans that integrate various tools and channels, both on and offline, in accordance with both a bottom-up or top-down approach.
In the media mix, every tool has its function:
  • the videoscribe to explain and motivate
  • the house-organ and brochure to inform
  • events and conventions to engage, reward and consolidate relations