Influencer Marketing: A Practical Guide
9 April 2025
Wednesday, May 29th
6:15 – 7:45 pm
Competence, 31 Kramer Street – Porta Venezia
In today’s landscape, where content creators play an increasingly central role in communication, the third appointment of the Competence Club is designed to provide brands with actionable tools and strategic insights to build meaningful, results-driven collaborations with influencers.
This event offers a deep dive into the latest trends, regulations, and best practices, while shedding light on the true value of communities and how to strike the right balance between creativity and strategy.
It’s a chance to connect, learn and exchange ideas on how influencer marketing can become a powerful lever to foster authentic, high-quality relationships between brands, companies and their audiences.
Our guest speakers will include:
- Matteo Pogliani, Founder of the National Influencer Marketing Observatory
- Paolo Lazzarino, Partner Lawyer at ADVANT Nctm
- Federica Gianelli, Food Content Creator | Papilla Monella
- Rebecca Manzoni, Lifestyle & Travel Creator | Rebecca sul tram
Moderated by Lorenzo Brufani, CEO of Competence.
The event will conclude with a Q&A session and networking aperitif.