How to defend Brands from Disinformation?
1 March 2025

Tuesday, March 4
6:30 pm
Competence, 31 Kramer Street – Porta Venezia and online webinar
Fake news poses a growing threat to corporate reputation. Knowing strategies and tools to counter this phenomenon, made even more complex by the use of artificial intelligence, is the only way for companies to defend themselves against misinformation.
The second initiative of our Competence Club featured the following guests:
- Virginia Padovese, Managing Editor of NewsGuard
- Kate Hartley, Co-founder of Polpeo
- Andrea Crocioni, Touchpoint Director
- Mauro Turcatti, Senior Corporate Communication Italy at Airbnb
- Massimo Moriconi, Global Vice President ICCO and CEO of Omnicom PR Group Italy
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Lorenzo Brufani, CEO of Competence and EACD Country Leader
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With moderation by Enrico Rotondi, Deputy Editor-In-Chief at RAI TG Lombardia
Did you miss the webinar?