Verizon, media relations 2015

Verizon, media relations 2015

Verizon manages the most reliable wireless network in America, with over 120 million national retail connections, and is the world leader in wide-band communication services, wireless and wireline.

Verizon

Aims

To reinforce the brand image of Verizon Enterprise Solutions in the Italian market and enhance the publicity of the brand.

Strategy

To create brand awareness and give greater visibility to the Verizon offer through PR and Media Relations activities.

Activities

  • Definition of key messages and story angles
  • Editing of press releases and case histories
  • Development of media opportunities with mainstream and B2B publications
  • Organization and management of interviews between the media and company managers
  • Organization of events and press conferences
  • Press Review and analysis of results
  • Periodic coordination calls with PR managers on an international level

Results

450 articles generated, 250 of which in Tier 1(both business and trade), 16 interviews and 1 press conference.