Brand Reputation Award

Brand Reputation Award
Cofely Italia

Aims

Strengthen Cofely Italia’s reputation in the eyes of the Italian Public Administration and private clients, following the lead of the Headquarters by launching an Award.

Strategy

Competence devised an engaging mode to designate winners by allowing nominees to present their projects during the Award event itself and allowing participants at the Ceremony to choose the winners “live” and on site.

Activities

  • Design of the Award contents and identification of media partners
  • Concept development and creation of visual identity
  • Creative production of audio/video/editorial materials
  • Coordination of suppliers
  • Support for editorial activities
  • Participation and support during events (4 editions)
  • Media relations

Results

  • Production of 16 show-reels in 2010 and 2011
  • Set-up of 2 video-interviews for social media in 2012
  • 26 stories issued in 2010, 43 in 2011, 74 in 2012 and 47 in 2013