TripAdvisor @ BIT

TripAdvisor @ BIT
Tripadvisor

Aims

To support TripAdvisor during BIT exhibition (Borsa Internazionale del Turismo), organizing interviews and meetings with journalists. To present the figures and the TripAdvisor study on the fastest growing inbound tourism market to Italy.

Strategy

Organization of 1-to-1 meetings between journalists and a TripAdvisor spokesperson with a particular focus on trade media in order to present TripAdvisor as a distinguished and influential source for figures concerning the tourism sector and strengthening relationships with journalists from this sector.

Activities

  • Logistic support
  • PR activities

Results

Organization of seven 1-to-1 meetings with journalists of trade and general newspapers with 13 articles published in 2013.