Travelers’ Choice Beach Awards

Tripadvisor

Aims

Position TripAdvisor as an authoritative source for planning the perfect trip, based on the suggestions of millions of travelers.

Strategy

Presentation of the annual awards dedicated to the best beaches worldwide according to the opinion of TripAdvisor travelers.

Activities

  • Involvement of a national institution (Italian Tourism Ministry) and local institutions (DMOs) for the presentation of the TripAdvisor Travelers’ Choice Beach Awards
  • Issuing of press releases to national and local media in coordination with the institutions involved

Results

Publication of over 130 articles in local and national media such as TG5 (primary news broadcaster), Repubblica.it (primary news website of the national daily La Repubblica) and Lastampa.it (third national daily news website).