Street marketing & environment

Street marketing & environment
Spumador

Aims

To highlight the values of Gruppo Spumador Acqua S. Antonio, aware of environmental issues and animal welfare.

Strategy

To launch an awareness and promotion campaign in support of the CTS Ambiente “Adopt a dolphin!” initiative.
To set up a "street attack", exploiting the shape of parking deterrents to bring to life a school of happy dolphins, which was painted on the roads by street artist Pao.

Activities

  • Preparation of press kits
  • Set-up and management of the dolphin "street attack"
  • Management of the “Adopt a dolphin!” initiative, in cooperation with CTS Ambiente, sponsored throughout the summer of 2006 by Acqua S. Antonio
  • Drafting of an advertorial on the initiative to be published in the newsletter for CTS subscribers
  • Coordination with CTS Ambiente for the organization of a weekend trip to the CTS Dolphin Research Centre in Caprera for the family winners of the consumer contest “Adopt a dolphin!”
  • Presentation of the initiative to the Mums’ Meeting in Riccione (July 2006)

Results

14 features published on local and National media (among which Il Giornale, La Repubblica Milano, ViviMilano of Corriere della Sera).
Readership generated by the advertorial: more than 300,000 CTS subscribers.