Social media management activity for Ottica Avanzi

Social media management activity for Ottica Avanzi
Ottica Avanzi

Aims

To create a structured social presence of the brand Ottica Avanzi within the Italian market, creating uniformity and continuity between the online and offline communications.

Strategy

To manage the official Ottica Avanzi Facebook page and activate new social presences with the objective of maintaining touchpoints for the related community, setting up a product-oriented communication.

Activities

  • Creation and strategic framework of the Ottica Avanzi page
  • Management of the Facebook page
  • Conceptualization and management of special operations for the launch of new products and collections (contests and applications)
  • Activation of engaging community management operations in order to increasingly involve the fan-base
  • Activation of media campaigns (FB ADS)

Results

The Italian community of Ottica Avanzi has now reached 15 thousand fans with positive engagement rates which show the interest of the fan-base in the content presented.