Strategy

Competence chose to involve bloggers and journalists in a fun and dynamic evening that reflected the two main themes of the Special K Rossomania contest, i.e., the colour red and portrait pictures.
A team of social photographers from Organirama was present at the event and involved the participants in a professional photoshoot set. The participants were given the chance to express their interpretation of Rossomania and print the photo as a keepsake. At the end of the event, all of the photos were united in a Social Stripe.
Red was the theme of the evening and could be seen in all of the elements: from the catering to the guests’ clothes (who had been invited to dress in red) to the furniture.