Rossomania K Party

Rossomania K Party
Kellogg's

Aims

The night, dedicated to bloggers and journalists, was set up to launch the “Rossomania” contest powered by Kellogg’s Special K.

Strategy

Competence chose to involve bloggers and journalists in a fun and dynamic evening that reflected the two main themes of the Special K Rossomania contest, i.e., the colour red and portrait pictures.
A team of social photographers from Organirama was present at the event and involved the participants in a professional photoshoot set. The participants were given the chance to express their interpretation of Rossomania and print the photo as a keepsake. At the end of the event, all of the photos were united in a Social Stripe.
Red was the theme of the evening and could be seen in all of the elements: from the catering to the guests’ clothes (who had been invited to dress in red) to the furniture.

Activities

  • Online reputation and Social Media relations
  • Blog Relations and Web Monitoring
  • Social media analysis & Social Media ID Building

Results

15 journalists and 20 bloggers attended the event.

Distribution of contents on the blogs of all participants and on main social networks, in particular: Facebook, Twitter (more than 130 tweets at #rossomania) and Instagram.