To increase the brand awareness of Hotel Tonight in Italy.
Competence suggested contacting bloggers and influencers in order to improve the perception of the app.
A vast number of end consumers could be reached with an aspirational touch.
45 stories published on the main travel, lifestyle and fashion blogs. Among the most significant interactions:
Mariano Di Vaio, top fashion blogger
#3 IN THE WORLD
#2 IN EUROPE
#1 IN ITALY
Il Braccino
Top blog focused on the theme of savings. The blogger discussed HotelTonight during one of his interventions on a Radio DeeJay radio show, #2 national radio channel.