Bloggers and influencers relations
Hotel Tonight
Aims
To increase the brand awareness of Hotel Tonight in Italy.
Strategy
Competence suggested contacting bloggers and influencers in order to improve the perception of the app.
A vast number of end consumers could be reached with an aspirational touch.
Activities
- Mapping of influencers and stakeholders
- Online monitoring
- Development of story angles with which to approach the top influencers, finalization of partnerships
Results
45 stories published on the main travel, lifestyle and fashion blogs. Among the most significant interactions:
Mariano Di Vaio, top fashion blogger
#3 IN THE WORLD
#2 IN EUROPE
#1 IN ITALY
Il Braccino
Top blog focused on the theme of savings. The blogger discussed HotelTonight during one of his interventions on a Radio DeeJay radio show, #2 national radio channel.