YouTube Project

YouTube Project
Gi Group

Aims

With the goal of positioning Gi Group on Web 2.0 platforms, YouTube was chosen as a medium to leverage on in order to reach the target candidates through an innovative channel.

Strategy

Competence supported Gi Group in the planning and implementation of a mini-series made up of 4 viral videos, with a maximum duration of 3 minutes each, dedicated to how to approach a job interview. The series was first broadcast on March 21st, 2011.
The contents – “Job-hunting is a job”, “You can’t judge a book by its cover”, “We’re here” and “The interview” - were shot in a sitcom style and given an ironic spin. They tell the story of the protagonist who, struggling with the different phases of approaching a job, makes one reflect on and smile at the common errors to be avoided and gives an insight into the most efficient behaviours to adopt.

Activities

  • Project design
  • Planning and drafting of the scripts
  • Filming of the mini-series

Results

Videos reached more than 15,000 views on YouTube.