Managing online presence of Hotel Garden Beach
Hotel Garden Beach
Aims
To manage and optimize the online presence of Hotel Garden Beach in Costa Rei.
Strategy
Competence took care of the Facebook and TripAdvisor pages for Hotel Garden Beach, promoting the distinct characteristics of the hotel and the panoramic setting in which it’s immersed, foreseeing and managing all of the critical situations online.
Activities
- Analysis of the online presence of the hotel and identification of possible improvements
- With regards to the Facebook page, Competence came up with and created the editorial plan using photographic material and ad hoc content supplied by the hotel and the various associations on the territory. It, moreover, managed all page
- On TripAdvisor, thanks to a Q&A document created and shared with the Client, Competence responded to all of the reviews posted on the structure, managed any crises and highlighted the positive aspects of the accommodation offer
Results
- 3 weekly Facebook posts
- 1781 Likes (+400 yoy)
- Integration of the TripAdvisor widget on the Facebook page
- Responses to 80 reviews on TripAdvisor