Assiteca Award community

Assiteca Award community
Assiteca

Aims

To support Assiteca, leading Italian insurance brokerage, in the process of renewing their annual Award, leveraging on past editions while opening up into new scenarios.

Strategy

Competence proposed a digital evolution of the Award which, dedicated to grass-roots participation, the appreciation of local realities and networking, could become 2.0 and generate business leads all year.

Activities

  • Redesigning of the Award mechanics, with new categories and ways to engage, in order to amplify the number of businesses, influencers and publics involved and to increase the appeal of the recognition
  • Conceptualization, development and creation of a dedicated site, http://www.premioassiteca.it/ , not only to support the participation of companies in the Assiteca Award, but especially for greater engagement all year round
  • Creation of a Business Directory to allow for interaction and networking among the participants all year. Thanks to a real, customizable, virtual space within the site the registered companies can chat and interact with Assiteca and other organizations, upload and share their own best practices, highlight interesting projects
  • Assessment and regular support for the Assiteca Communications Department in the management and connecting of the different stakeholders related to the Award
  • Consultancy and operative support for an integrated communications plans regarding the new Award

Results

The creation of the first Italian business community on risk management.

Download

infografica.pdf