Social Media Monitoring

Save the Children is a global organization which focuses on the rights of minors. It promotes public awareness campaigns and carries out projects to support infants.

Save the Children

Aims

Monitoring the online conversations about the organization and on the key issues in order to extract communication best practices.

Strategy

Through the setting up of a dedicated monitoring platform, mentions of Save the Children and the sector were gathered and analyzed in a qualitative-quantitative report.

Activities

  • Monitoring of online conversations about Save the Children and on the main themes of awareness
  • Structuring of a periodic qualitative and quantitative report
  • Daily alerts on critical situations

Results

Identification of the different ways to spread content on Social Media, highlighting those which would the most efficient to use on the channels.