“Social Media Strategy” Manual



Support the business in defining guidelines for the possible use of social media as a channel of communication.


Cover many strategic consultancy topics, both theoretical and practical, useful to Clients such as: analysis of the relevant market on socials, competitor analysis, platforms and positioning, operative guidelines and suggestions (dos and don’ts), measuring and KPI.


Competence handled the preliminary analysis for content selection, the drafting of manuals and the subsequent presentation to the Marketing and Communications Division.


The guide was shared internally with the various Divisions and used as a strategic tutorial for future media activities.