LinkedIn Business Awards

LinkedIn

Aims

To present LinkedIn as the top Web 2.0 platform for cooperative business and professional networking.

Strategy

To leverage on a “Glocal” approach in order to highlight both the global development of the managerial contest and the success stories of the Italian winners in the different categories.
To build and strengthen exclusive media partnerships in specific editorial areas (Business, Marketing/Communication, Online) to give greater visibility to each phase of the contest.

Activities

  • Media relations activities, local press releases, focus on Italian winners with one-to-one interviews and features
  • Focus on women’s success stories, promotion of the contest across social media
  • Free of charge media partnership with Business People for the publication of updates for the duration of the contest

Results

  • 30 articles published
  • 1 preview with Il Mondo on Italian candidates a few weeks prior to the contest launch
  • 6 articles on local candidates