Launch of PRISMA Study

Roche

Aims

Promoting the launch of the PRISMA Study on structured glycaemia self-monitoring, developed by the Roche Diagnostics Diabetes Care division together with a team of internationally renowned Italian diabetes experts.

Strategy

Competence chose to promote the Study by involving journalists both at an international level, with a first meeting in Barcelona, and at a national level, with a press conference in Rome. Following this, the local press of Campania was involved in a meeting with the 39 diabetes centres which participated in the study, organized by Roche Diagnostics in Sorrento.

Activities

  • Press event design (press conferences)
  • Media kit design
  • Media relations strategy and set-up of interviews with the company’s key managers and the university professors involved
  • Press coverage collection

Results

20 journalists involved in the three meetings.
56 features published, among which: Starbene, Il Sole 24 Ore Sanità, Corriere.it, TV Sorrisi e Canzoni, Il Mattino, RAI Radio 1, ANSA, AGI and ADNKronos.