Web TV to always be informed

Web TV to always be informed
Seat Pagine Gialle

Aims

  • To quickly and directly inform and keep all internal audiences informed on events, activities, internal projects and external news involving SEAT
  • To engage and gratify SEAT people, giving value to their professional contribution to the company’s success
  • To reduce the gap between the top and the base/periphery with a direct and on-demand tool
  • To indirectly facilitate the process of cultural change by showing success stories and practical examples of behavioural “styles”

Activities

  • Web TV graphic and technology platform design
  • Drafting of program schedule and contents on a weekly/monthly basis
  • Drafting of the SEAT newsroom with collaborators and professional journalists
  • Coordination of shootings and editing

Results

A vast public audience of around 1,300 employees and 1,600 agents (Local, Business e Main Clients) reached.