Social presence to increase brand awareness

Social presence to increase brand awareness


To increase brand awareness within the Italian market, creating a structured social presence.


To manage the official ZTE Facebook page and activate new social presences with the goal of maintaining touchpoints for the related community, setting up a product-oriented communication.


  • Strategic management and content of the Italian Facebook page
  • Planning of the strategy for the new social pages, such as Twitter
  • Conceptualization and management of special operations for the launch of new products and collections (contests and applications)
  • Activation of engaging community management operations in order to increasingly involve the fan-base.
  • Customer service support
  • Activation of media campaigns (FB ADS)


The Italian ZTE community has reached almost 40 thousand fans overall, becoming the ‘place’ where users ask for information and assistance on the products.