Interoute, media relations 2015

Interoute is the operator of one of the biggest cloud services platforms in Europe, which includes 12 Data Centres, 14 Virtual Data Centres and 31 collocation centres, with links to another 195 third party data centres over Europe. Its full-service platform of Unified ICT offers services to international companies, the most important international telecommunications operators, governments and universities.

Interoute

Aims

To promote the identity of Interoute as the main European provider of fiber-optics and connectivity services, as well as one of the main and fundamental players in cloud computing solutions in the market.

Activities

  • Definition of key messages and story angles
  • Drafting of press releases and case studies
  • Development of media opportunities with mainstream and B2B publications
  • Organization and management of interviews between the media and the company managers
  • Press review and analysis of the results

Results

380 articles generated in 2015, 62 of which in Tier 1 publications (Business and IT), 15 interviews, 2 case studies.