ZTE Tablet in Italy with Poste Mobile

ZTE Tablet in Italy with Poste Mobile
ZTE

Aims

To launch the ZTE Tablet in Italy in cooperation with Poste Mobile.

Strategy

To introduce the ZTE Tablet via press briefings, tablet samples distributed to key trade journalists for product trials and reviews.

Activities

  • Organization of press briefings (location identification, supplier management, material set-up, staff supervision)
  • Invitations to journalists, follow-up with attending media and distribution of press release to non-attending media
  • Set-up of on-site interviews and post-briefing, preview interview in Economy on the tablet launch
  • Invitation and coordination of product trials, preview trial set-up for Nova24

Results

50 journalists attended the briefing, 89 features published, 9 product trials.