The Job world on the media – Gi Group Academy

Gi Group

Aims

Competence provided Gi Group, the largest Italian group in services for the employment world, with support in the management of its reputation in the media, particularly during the launch of the Gi Group Academy in May 2010.

Gi Group Academy is a foundation born to promote and support the development and diffusion of a working culture in Italy. The Academy deals with three main areas: cultural initiatives, study centers and internal training.

Strategy

To highlight the expertise and efforts of Gi Group through dialogue and debates with social groups, promoting the Foundation activities – in particular conferences – in the media.

Activities

  • Strategic advisory on the establishment and activities of Gi Group Academy
  • Filming of Gi Group Academy video presentation
  • Media target identification
  • Drafting and management of 5 press releases (1 on the launch and 4 on the most significant conferences) and ensuing Media Relations activities.

Results

About 570 articles published on Gi Group, among which: 27 issued in Il Sole 24 Ore, 20 in Corriere della Sera, 10 in Economy, 7 in Il Mondo, 8 in La Stampa, 3 in Panorama, Glamour, Famiglia Cristiana, SKY TG 24, TG5. 110 articles dedicated to Gi Group Academy among which Il Sole 24 Ore, Panorama, Avvenire, Italia Oggi, Il Giorno, Finanza&Mercati, Il Mondo, Business&Gentleman.