Business hospitality and social media
NH Hoteles is ranked 3rd in the European Hotel Chain sector and manages approximately 400 hotels (40 in Italy), with around 60,000 rooms in Europe, America and Africa.
NH Hoteles
Aims
Promote the chain and the NH Hoteles brand through social networks.
Strategy
Activate a series of social channels that serve as touchpoints for online users, diversified by community type.
Activities
- Management of NH Hoteles Facebook and Twitter accounts
- Management of the Facebook and Twitter accounts of Donnafugata Golf Resort & Spa and the designer hotel nhow Milano in English
- Opening of Pinterest channels for Donnafugata Resort&Spa and nhow Milano
Results
Overall, Competence managed a community with over 90,000 fans/followers revolving around 3 brands: NH Hoteles, nhow Milano and Donna Fugata Golf Resort&Spa.
The roll-out of the social networks allowed NH Hoteles to contact more Client typologies in a professional manner: from tourists to business travelers, to golf-lovers and those who were looking for something that encapsulates the idea of design.