Retribution Focus - OD&M Consulting

Gi Group

Aims

To consolidate the reputation of OD&M Consulting, the specialized HR Consulting company of Gi Group, via the media by drawing on two of the most important and representative studies of the company in the second semester of 2014: the XVIII Report on Remuneration and Executive Compensation.

Strategy

To use a "sneak-peak" preview strategy in order to consolidate relations with the top strategic media and publishers of particularly visible and valued articles, where possible, of single story angles.

Activities

  • Meetings with OD&M Consulting management to define top media strategies
  • Organization of meetings with the media with access to the preview to go more in depth
  • Drafting and subsequent management of a press release for the XVIII Report on Remuneration
  • Daily monitoring and timely signaling of publications to OD&M Consulting management and the Marketing and Communications Department of Gi Group
  • Management/support required for more detailed interviews

Results

The XVIII Report on Remuneration: 3 articles in Il Sole 24 Ore, or preview of the data, an in-depth look into the professions by Borsino, focus on benefits + 50 articles in other general and specialized data business media.

Executive Compensation: preview in La Repubblica Affari&Finanza, preceded by an article on the scenario in the same publication. An interview with RAI Economics was also carried out for this study.