Digital PR on breakfast for m@ms

Digital PR on breakfast for m@ms
Kellogg's

Activities

Digital PR on the initiative “Set off again at breakfast” in cooperation with ADI - The Italian Dietary and Nutrition Clinics Association.

Results

blog.ripartidallacolazione.it:

  • 23 articles edited in 3 months
  • 42 comments
  • More than 6,000 visits
  • In-house blogger
  • Web Mapping “M@ms”

Kellogg’s/ADI Facebook page:

  • 1,000 Likes
  • More than 50 posts
  • 3 photo galleries
  • 3 TABs created on cue (The recipes)
  • 67,800 posts visualizations
  • 123 interactions

ADV campaign on Facebook:

  • 26 million visualizations
  • 4,900 clicks
  • Investment of 1,200 Euro
  • Target: Italian women 25-44 years old