Diabetiamoci
Harmonium Pharma
Aims
Through the online community Diabetiamoci.it, Competence supports Harmonium Pharma in:
- Confirming the business strategy and reinforcing the brand reputation of Harmonium Pharma
- Spreading the “Diabetiamoci” concept online, live appointment format
- Growing the contact database with careful profiling
Strategy
- To exploit the increase in online conversations for the design of new products/services by the users
- To use the relations with influencers (experts, Patient Associations, bloggers, etc.) to give visibility to the portal and improve the reputation
- Link the content of the community to Harmonium Pharma social channels for efficient promotion
Activities
Sharing and pushing of the following rubrics to generate debate and engagement:
- TIME FOR YOU WITH THE EXPERT: experts and specialists available to give suggestions to the community
- THE COMMUNITY TALKS: space for the opinions and discussions of subscribers
- BON IPOAPPETITE: low GI video-recipes
- LOYALTY PROGRAM: rewards for the subscribers who actively participate in the community
Results
- 593 subscribers, 7343 page views, 15 articles obtained in medical, general and marketing press
- Alliance with the ANDIAMO Association and the Chount.it portal
- Involvement of influencers/experts