Aims
Through the online community Diabetiamoci.it, Competence supports Harmonium Pharma in:
- Confirming the business strategy and reinforcing the brand reputation of Harmonium Pharma
- Spreading the “Diabetiamoci” concept online, live appointment format
- Growing the contact database with careful profiling
Activities
Sharing and pushing of the following rubrics to generate debate and engagement:
- TIME FOR YOU WITH THE EXPERT: experts and specialists available to give suggestions to the community
- THE COMMUNITY TALKS: space for the opinions and discussions of subscribers
- BON IPOAPPETITE: low GI video-recipes
- LOYALTY PROGRAM: rewards for the subscribers who actively participate in the community