Crisis Management for Gi Group

Crisis Management for Gi Group
Gi Group

Aims

To defend the reputation of Gi Group, nationally and local, with regards to: clients, candidates/worker categories, trade unions, the media and public opinion.

Strategy

Over the years, Competence has undertaken, together with the Gi Group Marketing and Communications Department, an awareness campaign and preparation of the Group network for crisis communication management, taking off from the improvement of periphery-center communication processes, up to support of the crisis cells.

Activities

  • Daily monitoring and timely notice of articles which are critical of the company or incidents involving the company
  • Crisis Relations Training for the Top Management
  • Consultancy and operative support in the definition of actions to be undertaken
  • Editing and delivery of documents on the company position (key messages, preventive/response press notes, ally mapping, interview and speaker preparation)
  • Management of critical relations with the media/third parties and regular follow-up

Results

Prevention of crisis cells: defence of the brand reputation promoting ‘the voice’ of the Group: management and control of critical events through press/institutional actions.