Corporate profile

Tripadvisor

Aims

To position TripAdvisor as a success story in high-profile business publications through interviews with TripAdvisor CEO, Steve Kaufer.

Activities

  • PR activities
  • Organization of a media trip to Tripadvisor Headquarters in Boston

Results

Publication of a 3-page article in Panorama, including an interview with Steve Kaufer on the business model, history and future projects of Tripadvisor.
Publication of an article in monthly, Millionaire, with interview with Steve Kaufer related to Tripadvisor as a success story.