Convention Road2Security
Symantec
Aims
The event was organized annually by Symantec with the objective of presenting the latest products and trends within the sector.
Strategy
Using an analogy between travel and data routes, Competence came up with a creative concept linked to airports and flights. These central threads were present in the convention which was held twice, in Milan and Rome.
Activities
- Design of event format
- Script editing and advisory on event contents
- Design and execution of graphic concept
- Video services production
- Management of client’s suppliers
- Media Planning
- Gaming design and set-up via QR codes
Results
Set-up of two Road2Security conferences in 2012: on June 6th in Milan, at SuperStudioPiù 27 (250 attendees) and on July 5th in Rome, at Hotel Melià (180 attendees).