Community relations in the reserved portal
Skandia Vita
Aims
To implement and give organic continuity to the content which would populate the Group portal, reserved for financial promoters, with a particular focus on the investments area.
Strategy
- Involvement, through the portal, of the financial promoters in the choices and activities of Skandia, in order to offer tips on how to optimize their work
- Validation of the portal among partners, in particular asset management firms, like financial media, in which to invest and obtain visibility
Activities
- Strategic consultancy on the new sections to implement in order to enrich the portal
- Events Section: monitoring and notifications on conventions and fairs of interest in the financial/insurance field
- News Section: selection of articles of interest for the target and editing of content
- Skandia TV: conceptualization, planning and creation of 3 video formats for the construction of a real news channel
Results
Population of the portal with financial promotors, attracted by the useful and ever-updated content.