Community relations in the reserved portal

Community relations in the reserved portal
Skandia Vita

Aims

To implement and give organic continuity to the content which would populate the Group portal, reserved for financial promoters, with a particular focus on the investments area.

Strategy

  • Involvement, through the portal, of the financial promoters in the choices and activities of Skandia, in order to offer tips on how to optimize their work
  • Validation of the portal among partners, in particular asset management firms, like financial media, in which to invest and obtain visibility

Activities

  • Strategic consultancy on the new sections to implement in order to enrich the portal
  • Events Section: monitoring and notifications on conventions and fairs of interest in the financial/insurance field
  • News Section: selection of articles of interest for the target and editing of content
  • Skandia TV: conceptualization, planning and creation of 3 video formats for the construction of a real news channel

Results

Population of the portal with financial promotors, attracted by the useful and ever-updated content.