5x1000 Campaign
Save the Children is a global organization which focuses on the rights of minors. It promotes public awareness campaigns and carries out projects to support infants.
Save the Children
Aims
Activate the online users and involve them in the dissemination of the tax code of Save the Children, a vital element for the collection of the 5 per thousand tax option from taxpayers (a governmental initiative whereby for every thousand paid by a taxpayer, it is possible to donate €5 to a charity).
Strategy
Activate the community to show pride in their choice to support Save the Children, through the sharing of a photo with #SILOVOGLIO.
Activities
- Identification of the Stakeholders through a monitoring project
- Production of blog kit and other materials
Results
Numerous users uploaded photos of themselves with #SILOVOGLIO – Give your 5 per 1000 to Save the Children.