5x1000 Campaign

5x1000 Campaign

Save the Children is a global organization which focuses on the rights of minors. It promotes public awareness campaigns and carries out projects to support infants.

Save the Children

Aims

Activate the online users and involve them in the dissemination of the tax code of Save the Children, a vital element for the collection of the 5 per thousand tax option from taxpayers (a governmental initiative whereby for every thousand paid by a taxpayer, it is possible to donate €5 to a charity).

Strategy

Activate the community to show pride in their choice to support Save the Children, through the sharing of a photo with #SILOVOGLIO.

Activities

  • Identification of the Stakeholders through a monitoring project
  • Production of blog kit and other materials

Results

Numerous users uploaded photos of themselves with #SILOVOGLIO – Give your 5 per 1000 to Save the Children.