Fashion/Lifestyle Blogger relations
Puro
Aims
Promote the image of Puro through social media and the involvement of fashion/lifestyle bloggers so as to position the products, especially the covers, not only as complementary technologies, but also as fashionable accessories.
Activities
- Social editorial planning
- Social media strategy consulting
- Online influencers and stakeholders mapping
- Blogger Relations
- Web Monitoring
- Samples distribution for reviews
- Organization of an event to present the Just Cavalli Collection of Puro Covers in La Rinascente, Milan, September 2013
Results
- 90 blog posts on primary fashion and lifestyle blogs
- Increase of social media accounts, in terms of fans and interactions: Facebook (+14%), Twitter (+65%) and Pinterest (+22%)
- Attendance of around 120 journalists and bloggers at the event in La Rinascente; press release of approximately 140 articles.