Promote the image of Puro through social media and the involvement of fashion/lifestyle bloggers so as to position the products, especially the covers, not only as complementary technologies, but also as fashionable accessories.
Activities
Social editorial planning
Social media strategy consulting
Online influencers and stakeholders mapping
Blogger Relations
Web Monitoring
Samples distribution for reviews
Organization of an event to present the Just Cavalli Collection of Puro Covers in La Rinascente, Milan, September 2013
Results
90 blog posts on primary fashion and lifestyle blogs
Increase of social media accounts, in terms of fans and interactions: Facebook (+14%), Twitter (+65%) and Pinterest (+22%)
Attendance of around 120 journalists and bloggers at the event in La Rinascente; press release of approximately 140 articles.