Fashion/Lifestyle Blogger relations

Fashion/Lifestyle Blogger relations
Puro

Aims

Promote the image of Puro through social media and the involvement of fashion/lifestyle bloggers so as to position the products, especially the covers, not only as complementary technologies, but also as fashionable accessories.

Activities

  • Social editorial planning
  • Social media strategy consulting
  • Online influencers and stakeholders mapping
  • Blogger Relations
  • Web Monitoring
  • Samples distribution for reviews
  • Organization of an event to present the Just Cavalli Collection of Puro Covers in La Rinascente, Milan, September 2013

Results

  • 90 blog posts on primary fashion and lifestyle blogs
  • Increase of social media accounts, in terms of fans and interactions: Facebook (+14%), Twitter (+65%) and Pinterest (+22%)
  • Attendance of around 120 journalists and bloggers at the event in La Rinascente; press release of approximately 140 articles.