Avis launches the online contest "Troppo Bello! G@me”

Avis launches the online contest
Avis Avis

Aims

To attract the attention of Internet users and, in particular, the young to the world of voluntary work and the importance of donating blood in an innovative and involving way. To improve the visibility of the content and activate engagement tools to draw in a wide audience.

Strategy

Leveraging on the Web, the importance of blood donations was highlighted by adopting a friendly, entertaining style and involving the public.

Activities

  • Drafting of press releases and Media Alerts to announce the launch of the contest “Troppo Bello! G@me” and the final awards to winners during the “Troppo Bello! Show”
  • Production of video interviews with testimonials Ale & Franz and with the AVIS President

Results

Target media involvement, press coverage of 45 articles published on: news periodicals, No Profit magazines, women’s magazines, local and National dailies, Marketing & Communications magazines, radio and TV, student and general news portals, blogs.