Sharing
experiences
and
networking

The Competence Club is a cultural initiative that allows member managers to participate in a series of meetings, live or digitally, free of charge. An opportunity to get to know each other and exchange ideas freely.

We informally discuss topics related to the world of communication, marketing, human resources, innovation, sustainability, as well as subjects introduced by our members.

As a cultural club, the Club uses a digital platform to suggest book cards to members and invite them to share their favorite readings with their personal suggestions and evaluations.

A periodic newsletter keeps members informed of the events calendar.

Events scheduled

  • Influencer Marketing: A Practical Guide

    Thursday, May 29
    6:15 pm – 7:45 pm
    Competence, 31 Kramer Street – Porta Venezia

    In today’s landscape, where content creators play an increasingly central role in communication, the third appointment of the Competence Club is designed to provide brands with actionable tools and strategic insights to build meaningful, results-driven collaborations with influencers.

    This event offers a deep dive into the latest trends, regulations, and best practices, while shedding light on the true value of communities and how to strike the right balance between creativity and strategy.

    It’s a chance to connect, learn and exchange ideas on how influencer marketing can become a powerful lever to foster authentic, high-quality relationships between brands, companies and their audiences.

    Our guest speakers will include:

    • Matteo Pogliani, Founder of the National Influencer Marketing Observatory
    • Paolo Lazzarino, Partner Lawyer at ADVANT Nctm
    • Federica Gianelli, Food Content Creator | Papilla Monella
    • Rebecca Manzoni, Lifestyle & Travel Creator | Rebecca on the Streetcar

    Moderated by Lorenzo Brufani, CEO of Competence.

    The event will conclude with a Q&A session and networking aperitif.

    Sign up to participate

  • How to defend Brands from Disinformation?

    Tuesday, March 4
    6:30 pm
    Competence, 31 Kramer Street – Porta Venezia and online webinar

    Fake news poses a growing threat to corporate reputation. Knowing strategies and tools to counter this phenomenon, made even more complex by the use of artificial intelligence, is the only way for companies to defend themselves against misinformation.

    The second initiative of our Competence Club featured the following guests:

    • Virginia Padovese, Managing Editor of NewsGuard
    • Kate Hartley, Co-founder of Polpeo
    • Andrea Crocioni, Touchpoint Director
    • Mauro Turcatti, Senior Corporate Communication Italy at Airbnb
    • Massimo Moriconi, Global Vice President ICCO and CEO of Omnicom PR Group Italy
    • Lorenzo Brufani, CEO of Competence and EACD Country Leader
    • With moderation by Enrico Rotondi, Deputy Editor-In-Chief at RAI TG Lombardia

    Did you miss the webinar?

    Join the Competence Club to watch it!

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